AKTU BBA Semester 05
Course Content
BBA 501 : Introduction to Research Methodology
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Unit 01 : Foundations of Research and Scientific Inquiry
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Unit 02 : Research Problem Formulation and Literature Review
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Unit 03 : Research Design and Sampling Techniques
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Unit 04 : Measurement and Data Collection Methods
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Unit 05 : Data Analysis, Interpretation and Research Reporting
BBA 502 : Logistics and Supply Chain Management
BBA 503 : Fundamentals of Consumer Behaviour
BBA 504 : Foundations of Analytics and Artificial Intelligence
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