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IPU BBA Semester 06
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Course Content
BBA 302: Project Management
BBA 304: Digital Marketing
Unit 01: Introduction to Digital Marketing
Unit 02: Online Buyer Behaviour and Models
Unit 03: Digital Promotion Techniques
Unit 04: Digital Promotion Techniques II
BBA 306: International Business Management
BBA 308: Business Policy & Strategy
BBA 310: Sales & Distribution Management
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