CCSU BBA Semester 04

Course Content

BBA 401: Consumer Behavior

Unit 01: Introduction
Unit 02: Determinants
Unit 03: Decision Making
Unit 04: Influences & Involvement
Unit 05: Research & Advanced

BBA 402: Financial Management

BBA 403: Production & Operation Management

BBA 404: Sales & Distribution Management

BBA 405: Research Methodology

BBA 406: Entrepreneurship & Small Business Mngt

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CCSU BBA Semester 04

Course Content

BBA 401: Consumer Behavior

Unit 01: Introduction

Unit 02: Determinants

Unit 03: Decision Making

Unit 04: Influences & Involvement

Unit 05: Research & Advanced

BBA 402: Financial Management

Unit 01: Fundamentals

Unit 02: Capital Structure

Unit 03: Fixed Capital Management

Unit 04: Investing Decisions (Capital Budgeting)

Unit 05: Working Capital & Dividend Decisions

BBA 403: Production & Operation Management

Unit 01: Production Fundamentals

Unit 02: Manufacturing Systems

Unit 03: Facility Planning

Unit 04: Materials & Inventory

Unit 05: Quality Management

BBA 404: Sales & Distribution Management

Unit 01: Sales Management

Unit 02: Sales Organization

Unit 03: Salesmanship

Unit 04: Distribution Networks

Unit 05: Sales Force Management

BBA 405: Research Methodology

Unit 01: Introduction

Unit 02: Research Design

Unit 03: Sampling Design

Unit 04: Data Processing & Analysis

Unit 05: Presentation

BBA 406: Entrepreneurship & Small Business Mngt

Unit 01: Entrepreneurship Introduction

Unit 02: Entrepreneurial Development

Unit 03: Small Business Framework

Unit 04: Project Transformation

Unit 05: Small Industry Setup