CCSU BBA Semester 04
Course Content
BBA 401: Consumer Behavior
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Unit 01: Introduction
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Unit 02: Determinants
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Unit 03: Decision Making
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Unit 04: Influences & Involvement
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Unit 05: Research & Advanced
BBA 402: Financial Management
BBA 403: Production & Operation Management
BBA 404: Sales & Distribution Management
BBA 405: Research Methodology
BBA 406: Entrepreneurship & Small Business Mngt
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