CCSU BBA Semester 03
Course Content
BBA 301: Advertising Management
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Unit 01: Advertising Basics
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Unit 02: Public Relations & Publicity
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Unit 03: Promotion & Budgeting
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Unit 04: Copy & Media
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Unit 05: Research & Strategies
BBA 302: Team Building & Leadership
BBA 303: Indian Economy
BBA 304: Customer Relationship Management
BBA 305: Management Information System
BBA 306: Income Tax Law & Practice
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