IPU BBA Semester 02
Course Content
BBA 102 : Marketing Management
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Unit 01 : Introduction: Marketing
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Unit 02 : Marketing Mix Decision
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Unit 03 : Marketing Mix Decisions — Promotion & Distribution
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Unit 04 : Introduction to Emerging Trends in Marketing
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Practical Numerical and Applied Problems
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One-Day Revision Notes
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Last-Minute Cheat Sheet
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University Exam Question Bank
BBA 104 : Decision Techniques for Business
BBA 106 : Human Resource Management
BBA 108: Business Communication
BBA 112: E-Commerce
BBA 118: Indian Knowledge Systems
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